Two Wheel Cowboys: Brand Identity

Brand identity and merch design for Two Wheel Cowboys, created by SKUIFF Studio

Overview

Two Wheel Cowboys is a UK-based cycling collective built around exploration, freedom, and off-road riding culture. SKUIFF Studio partnered with the founders to develop a bold and flexible brand identity designed to live across apparel, stickers, and community-driven content.

The identity draws inspiration from western iconography, outlaw culture, and the rebellious spirit of off-piste cycling. The result is a rugged visual system designed to feel expressive, adaptable, and deeply rooted in the culture of the ride.

Services

Brand Identity

01

Logo Design

02

Typography System

03

Metrics

Location

UK

Client

TWC

Year

2026

Type

Brand

Moments