Two Wheel Cowboys: Brand Identity
Brand identity and merch design for Two Wheel Cowboys, created by SKUIFF Studio
Overview
Two Wheel Cowboys is a UK-based cycling collective built around exploration, freedom, and off-road riding culture. SKUIFF Studio partnered with the founders to develop a bold and flexible brand identity designed to live across apparel, stickers, and community-driven content.
The identity draws inspiration from western iconography, outlaw culture, and the rebellious spirit of off-piste cycling. The result is a rugged visual system designed to feel expressive, adaptable, and deeply rooted in the culture of the ride.
Services
Brand Identity
01
Logo Design
02
Typography System
03
Metrics
Location
UK
Client
TWC
Year
2026
Type
Brand
Moments




